Experience the enduring beauty of Bach’s Cello Suite No. 1, Prelude, exquisitely directed by André Gaspar, with artistic direction by Renato Marques, and performed by the world-renowned Yo-Yo Ma.This music video captures the essence of the season, offering a timeless gift that resonates across generations. A testament to the universal language of music, it transcends borders, uniting cultures through the profound artistry of this classical masterpiece.

As part of #thecultureofus, this project reflects a shared appreciation for creativity and human connection. Special recognition to AKQA for their vision in bringing this piece to life. With over 17 million views, this performance continues to inspire audiences worldwide.

Director:André Gaspar
Art Director: Renato Marques
Agency: AKQA