Most of us have never heard of Familial Amyloid Polyneuropathy (FAP), but this story is looking to change that by shining a light on the rare neurological condition – and showing how spotting the early warning signs can help slow its progression.

Beautiful Dreamer is the story of a young woman with big plans for the future. Scribbling down her dreams, her wall rapidly fills up with Post-It notes – but those dreams are seemingly decimated when, after experiencing tingling feet and a loss of sensitivity in her hands, she’s diagnosed with FAP.

SALSA - PFIZER - Beautiful Dreamer

Directors: SALSA
Agency: TracyLockeDDB
Production Company: Stink Films
Service: Filling
DOP: Mauricio Padilha
Editor: Victor Cohen
Assistent Director: Tati Klein
Production Design: Ana Henriques
Grading: Fernando Lui (Marla)
Brand: Pfizer
Music: Beautiful Dreamer, composed by Stephen Foster (1864)
Soundesign: Lucha Libre

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