IVO SOUSA - UNIVERSITY OF NORTHAMPTON “Hello Different”
Mill+ Director Ivo Sousa joined forces with Daughter Studio to create a spot for the University of Northampton encouraging enrolment. The spot was brought to life by The Mill’s VFX and colour teams.
Two individuals come to the realisation of their unique potential when the environment reacts solely to their presence: bursting to life unexpectedly, standing them out from the crowd. This becomes the call to action for them to enroll at Northampton university.
Director Ivo Sousa states: 'The brief, set by the agency Daughter, felt fresh, cleverly written, using intriguing visual references with a bold colour palette and details that seemed appropriate to the target audience. We instantly connected to the initial style and concept that sparked lots of new ideas for further development, our collaborative process with Daughter begun.
Agency: Daughter Studio
Partner: Gareth Hopkins
Partner: Richard Newell
Partner: Stuart Jackson
Partner: Lee Jackson
Production Company: Mill+
Director: Ivo Sousa
Head of Content: Josh Davies
Executive Producer: Dougal Meese
DOP: Joel Honeywell
Producer: Adam Farley
Production Manager: Lizzie Wafer
Directors Assistant: Jo Guthrie
Set Art Director: Shaun Fenn
Production Design Assistant: Nanda Kovic
VFX Production: The Mill
Producer: Tanya Fearon
VFX Creative: The Mill
2D Artist: Didem Ergoer, Peter Atack, Rich Watson, Valeria Schalamandre
Design Art Director: Rodrigo Stipkovic
Design: Kenny Addeh, Freya Barnsley
Colourist: Alex Gregory
Editor: Theo Gibara